With the development of the times, the generation after 80s has gradually become a mainstream consumer group, and the straw automatic packaging machine industry is no exception. So how can companies attract these young consumers and finally capture their "hearts"? This question is worth thinking about straw automatic packaging machine companies.
1. Companies should pay more attention to the role of the network
For the generation after 80s, it is unimaginable without the Internet. Mobile WeChat, playing online games, online chatting, online shopping, etc. are all integrated into the modern life of "the generation after 80s". Marketing methods must change in response to consumers. Internet marketing is suitable for the young generation born in the 1980s.
For enterprises, to attach importance to online marketing, it is necessary to increase the cost and proportion of online marketing investment, increase the promotion of well-known related websites, and strengthen the promotion of the website based on the construction of interesting and interactive content on the enterprise website Increase popularity gathering power.
At the same time, take advantage of online group buying platforms or try online stores (city) to open convenient purchasing channels for the generation after 80s consumers; use e-mail, forums, blogs, online videos, WeChat and other tools to strengthen branding with the generation after 80s consumers Communication or hot topic creation, etc.
2. Is it possible to launch sub-brands for the generation after 80s
At present, in the domestic industry, there is no brand that targets the younger generation of consumers. The the generation after 80s is a rapidly expanding part of the consumer group, but if companies target consumers at the the generation after 80s, they may face the risk of a narrow consumer group.
Therefore, the appropriate brand strategy is to launch a sub-brand targeted at the younger generation of consumers under the strong parent brand. The brand naming, brand connotation, brand image, selling point appeal, and image spokesperson of this sub-brand are all designed around young people.
In the current industry with homogenization of terminals, homogenization of products, and homogenization of selling points, the launch of a sub-brand for the generation after 80s will certainly be able to form a clear difference and differentiation from other brands.
3. Companies need to pay attention to experiential promotion activities
The the generation after 80s is a generation that has grown up with TV advertising, and they have a natural "immunity" to advertising. It is very difficult for ordinary commercial advertisements to impress the post-80s. Aiming at the consumer psychology characteristics of the generation after 80s, interesting, experiential, and interactive marketing activities can be more favored by consumers, and are more conducive to stimulating their desire to buy, stimulating consumption, and guiding consumption.
Young people are more interested in experiential marketing activities such as product trials, DIY trials, and competitive competitions. For brands, in addition to the experiential environment design in the terminal link, they can conduct the generation after 80s consumer personality tests, recommend different styles of products based on the test results, and increase the fun of marketing activities in the design of corporate marketing and promotion activities. In the after-sales link, some consumer care actions that the generation after 80s like can be added.
In our real life, the mainstream generations born in the 80s currently buy units of less than 90 square meters, and the area is not too large. This reminds our companies that they can develop and customize the 80s that meet the needs and characteristics of small units to further attract these Young consumers.
