Mainstream consumer groups and market positioning
What should the packaging be designed for? Is there a packaging that suits all people? The answer is, even if there is, it is too difficult, after all, aesthetics has its subjective side. The fact is that in a variety of consumer groups, whether packaging can meet the interests of mainstream consumer groups will play an important role in the expansion of the hardware market. The so-called mainstream consumer group should refer to the dominant consumer group with considerable purchasing tendency and ability.
Since aesthetics has its subjective side, it is impossible and unnecessary to take care of all consumers. That's the truth. Therefore, the mainstream consumer groups should be the most important consumer force! Packaging design should target mainstream consumer groups! For different consumer groups, accurate market positioning, clear mainstream consumer groups, and use of moderate and appropriate packaging can maximize the added value of packaging!
Design elements and packaging -----vertical packing machine
If cultural elements can be fully combined with trademarks, product names, health characteristics, physical image and capacity—the five major elements in the graphic design of healthy food, the launched product packaging will become more attractive to the market and more attractive to the market. Product packaging. In fact, since ancient times, there has been such a packaging model, the story of "buying a casket for a pearl", doesn't it just illustrate the role of charm packaging that dominates the guest! Modern people with modern concepts should get more inspiration from it
Fresh elements and packaging
The current hardware packaging industry fully shows that the packaging with vitality often uses some fresh elements with vitality and appeal to cater to consumers, in order to gain the goodwill of consumers. Whether this can be achieved has become an important breakthrough for designers and decision-makers. It must be understood that it is always an old design with a fixed pattern, a fixed style, and a fixed character. It is like eating fish every day. It is good or good, there is no change, and there is no new idea. How to win the attention of consumers? What's more, today's consumers are getting more and more discerning and more discerning!
Moderate packaging and green packaging
For packaging with vitality, the proportion of different consumption levels should be determined according to market needs, that is, to determine the grade, especially the mainstream consumer groups mentioned above; at the same time, professionalism, environmental protection, applicability and normative Combined effectively, so-called modest packaging. In fact, in terms of packaging, there is absolutely no need to blindly engage in super luxury packaging, otherwise, it will only cause flashiness and waste.
The internationally accepted packaging principles, namely the principles of reduction, reuse, recycling and degradability, implement the Chinese-style "green packaging method". It also regulates the treatment methods of packaging waste, the safety of packaging materials, and the protection of human health. This kind of packaging is humanized packaging!
